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Social media has created a way for every type of reader to find theirs niche of books. TikTok, with its constantly updated, user-friendly algorithm, is constantly curating itself to become more attractive. The further you scroll, the more books you will encounter. Book TikTok or BookTok is truly a marvel. This popularity has led us to round up the most popular fantasy books on TikTok, arguably one of the most popular genres on the platform.
What makes a book popular on TikTok?
TikTok is an unpredictable landscape. Trends are both inevitable and inexplicable. When a book goes viral on TikTok, it’s either hot off the press or 10 years old. It’s about the users of the app. During the initial COVID-19 lockdown, many people returned to reading for pleasure and rediscovering old favorites. BookTok loves romance, from sweet to sublime. Like BookTube and Bookstagram, fantasy remains one of the top genres.
Fantasy also offers an escape from everything that is going on in the world. BookTok fantasy favorites tend to be aesthetically pleasing and/or retelling.
Since TikTok is primarily visual, it makes sense that people would be drawn to beautiful books. But it’s not just about the cover. The book itself has to be beautiful – when it comes to storytelling, the characters, the music, the food, the world of the book have to fit. It’s amazing how creative people can be with household items to recreate a scene from their favorite book.
The most popular fantasy books on TikTok
This list is based on popularity at the time of writing. TikTok trends move at lightning speed, so don’t be surprised if the latest BookTok favorite isn’t on this list.
Iron Widow by Xiran Jay Zhao
In Huxia, girls are valued for their mental toughness and are used to help pilot the Chrysalises, robots that protect against the aliens. After Zeitan’s sister died as a result of overexertion, Zeitain offered to be a pilot. When Zeitan psychically kills her male pilot, she is referred to as the Iron Widow. Zeitan will do whatever it takes to protect herself and more girls from the system that keeps killing them. Inspired by Chinese history, this powerful sci-fi fantasy novel is about a polyamorous love story.
The Awakening by Caroline Peckham and Susanne Valenti
Fairy twins Tory and Darcy (twins, of course) have been chosen to enter the prestigious Zodiac Academy. Their destiny is intertwined with their skills and the powers of their peers, making every moment dangerous. If you are interested in astrology, elemental magic, schools of magic, fairies and romance, this New Adult novel is for you.
The Poppy War by RF Kuang
The first part of an epic trilogy The poppy war is inspired by Chinese history and mythology. When Rin, a poor peasant girl, does well in a prestigious exam, she is sent to rigorous military training. During her training, Rin discovers powers within herself that she must harness to save her people. dark and captivating,The poppy war is sure to be a fantasy classic for years to come.
The Jasmine Throne by Tasha Suri
Inspired by Indian epics, The Jasmine Throne is the first part of a new trilogy about magic, destiny and love. Exiled Princess Malini spends her days alone in a decaying magic temple. When her servant Priya is attacked one night, Malini witnesses Priya’s true nature. This incident binds them together and leads Priya and Malini down a dangerous path that could lead to a fate worse than death or a triumphant victory.
Born of Legends by Tracy Deonn
After the tragic death of her mother, Bree enters a program for exceptional students. On her first night on campus, Bree encounters a secret society of mages called Legendborn who protect against magical attacks. Bree decides to join Legendborn himself despite setbacks. This dark reinterpretation of the tales of the Knights of the Round Table is steeped in magical mysteries.
House of Heaven and Breath by Sarah J. Maas
The second book of crescent city Series is packed with action, romance, plot twists and clues to the next installment. After saving Crescent City, Bryce and Hunt are ready for a slower pace. As new tensions rise, remaining complacent will not be an option. Other favorites from Maas BookTok are A dish of thorns and roses.
Those fierce pleasures of Chloe Gong
This retelling of Romeo and Juliet is set in 1926 Shanghai, where rival gangs control power and a monster lurks in the Huangpu River. When both the Scarlet Gang and the White Flowers are suddenly struck down by a mysterious illness, former lovers Juliette and Roma must work together to protect their town.
This woven kingdom of Tahereh Mafi
Inspired by Persian mythology, This woven kingdom can be described as Cinderella meets The Godfather. Alizeh, heir to the Djinn throne, hides in plain sight, determined to reclaim her place. Meanwhile, Crown Prince Kamran prepares for the prophecies. Forbidden romance, snark, dual POV and gorgeous writing are the perfect introduction to this new trilogy. Mafi is also the author of BookTok favorite crush me.
Daughter of the Moon Goddess by Sue Lyn Tan
Xingyin lives a life of solitude on the moon, hidden from the Celestial Emperor. When her magic flares up, Xingyin is forced to flee, leaving her mother behind. Alone in the kingdom of heaven, Xingyin disguises himself to learn magic and archery alongside the prince. To save her mother, Xingyin must contend with dangerous creatures and even the Celestial Emperor himself. This stunning novel is the first in a duology inspired by Chinese legends.
Gallant by VE Schwab
Schwab is a BookTok favorite, so it’s no surprise that she’s new to this list. All Olivia has from her mother are her diaries, which make little sense. One day a letter arrives asking Olivia to come home to Gallant Manor. Gallant is full of mysteries and no one expected Olivia to visit, but it feels like home. Uncover the truth about Gallant with Olivia as she takes her place in this strange, mysterious home.
Which books do you think will go viral next? For more TikTok fun visit our TikTok archive. Would you like to receive customized book recommendations without an algorithm? Check out TBR, our book recommendation service!